How was yoAR movie?
Exploring Interaction Course
After watching movie experience at the cinema:
Reflect on a movie at the cinema with dancing AR characters
DURATION
Sep 2019 - Dec 2019
(Individual Project)
TOOL
Unity, Abode Suite
SKILL
User Research, UX/UI Design,
AR Prototyping
BACKGROUND
This project was a part of Exploring Interaction course at TU Delft. The aim of the course was to explore the current interaction at the area of your interest with the theme of 'Public and Private', and improve the current interaction with your design intervention.
For this project, cinema - was chosen as the location of interest.
DESIGN PROCESS
The iteration process of (Ideation -> User Test -> Insight -> Improvement -> Ideation) took a main part throughout the entire design cycle.
PROBLEM DEFINITION
After understanding the current situation and users at the cinema by conducting user researches, I decided to target the after-watching movie experience - especially the solo moviegoers' movie reflection activity.
DESIGN GOAL
I want the solo moviegoers to reflect on the movies with enjoyment and immersion after watching movies at the cinema.
CONCEPT IDEATION
Creating an immersive reflection experience by connecting the movie world and the real world was the aim. Augmented Reality seemed like a perfect technology to fit in and achieve this goal.
ITERATIVE DEVELOPMENT
Small aspects of design components were tested and further developed during the iterative process. The final concept was [Reflect on a movie with dancing AR characters].
Unity and Vuforia were used for development.
FINAL PROTOTYPE
Solo-moviegoers can reflect on the movie with enjoyment and immersion after watching movies at the cinema.
If a user chooses an emoji that best reflects his emotion, the AR character dances along with the OST according to the selection. You can also see how other people think about the movie from other characters’ dance moves.
USER EVALUATION
Cinemas did not allow the prototype test for commercial reasons, unfortunately. Thus, I set up a cinema-like environment to evaluate whether the design goal was achieved with target users.
RESULT
Scores on four categories [Enjoyable, Creative, Reflective, Immersive] all increased after the users using my prototype, with a 60 percent increase in the ‘reflective’ component.
The effect was intensified when two solo moviegoers, who don’t know each other, interact with each other.
