Science Expedition
System Design Course
Science expedition for families visiting the National Science Museum in Daejeon, South Korea
DURATION
Mar 2017 - Jun 2017
(Team Project)
TOOL
Adobe Suite
SKILL
User Research, Service Design
Design Methodology
BACKGROUND
This project was a part of the System Design course at ID KAIST. The aim of this project was to define a specific target group based on the user study and develop a system design structure for the National Science Museum.
For this project, a double-income family with elementary school children based in Daejeon - was chosen as the target group.
DESIGN PROCESS
PRIMARY RESEARCH
Seven families who matched our persona were invited to our 2-days science workshop; for two days, we were able to implement 13 different invented design methodologies, which apply before, during, and after the science museum visit experience.
We used a strategy of ‘providing a mentoring program’ by maximizing our strength that we are KAIST students; it was successful to attract 40 + families in two days who volunteered for the user study.
ANALYSIS
Collected design materials, footage, and videos were analyzed via an affinity diagram. A total of 647 interesting particularities had been observed and merged into 11 mega insights.
IDEA GENERATION
Multiple ideas were brainstormed that envelops 11 insights. They were sketched out and integrated into 4 concepts: The adventure, Badge collector, Exploratory journey, and Journey to the wild.
DESIGN SCENARIO
The final design concept "Science Expedition" was developed based on 4 concept ideas: The adventure, Badge collector, Exploratory Journey, and Journey to the Wild.
THE COMPASS AND APP
Screen UI for compass and the app pages were designed to match the Science Expedition concept.
VIDEO PRODUCTION
The promotion video was planned, acted, produced to explain the user experience from the start to the end of the journey based on the design scenario.
